+37% MRR Growth: Latenode Case Study | iCombooster Intercom Lead Enrichment
Success Story

Turn Signups into Revenue — +37% MRR for Latenode

iCombooster enriched and scored leads in real time. The result: fewer wasted demos, more closed deals.

0
% MRR Growth
0
% More Demos
0
% Time Saved
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Latenode AI Platform

About Latenode

Latenode helps businesses build AI agents and automate workflows without coding. Their platform connects 400+ AI models and apps, letting companies create smart automation in minutes.

One subscription for 400+ AI models (OpenAI, Claude, Deepseek, LLaMA)
No-code workflow builder + custom code when needed
Connect any app with AI to build autonomous workers

The Challenge

As a growing AI automation platform, Latenode received hundreds of Intercom signups daily. But here's the problem: most leads showed only an email address. Sales reps had no idea if someone was a startup founder with budget or a student just exploring. They spent 10-15 minutes per lead trying to research and qualify prospects manually.

~500 Daily signups
12 min Per lead research
60% Time wasted on poor fits

The Problem

Despite having hundreds of signups, Latenode's sales team was struggling. Each lead showed only basic contact info — no company size, funding status, or role clarity. SDRs were flying blind.

No funding data
Can't assess company viability
No role or title
Unknown decision-making power
No ICP filter
Wasted time on poor fits

The Solution

Within 2 minutes of setup (OAuth + webhook), iCombooster started enriching leads:

40+
fields (company size, funding, role, tech, etc.)
ICP
score directly in Intercom
Auto
routing hot leads to sales Slack channel

Results

Research time
~12 min → 0 min
100% time saved
Demo booking rate
12.4% → 19.7%
+58% increase
Monthly Recurring Revenue
+37% MRR growth
"
We used to lose hours per week on lead research. Now every rep just opens Intercom and sees the full picture.
Anna K.
Anna K.
Head of Sales @ Latenode

How It Works

Connect Intercom

Secure OAuth connection

Paste Webhook

Fields auto-create

Enrichment Runs Live

Leads scored in <2s

Real Results You Can Trust

This is a documented case study with real metrics from a Series A SaaS company. Every number has been verified and approved for public sharing.

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